Flowers Basildon Privacy Policy: Our Commitment to Your Data Protection
Introduction
Flowers Basildon is committed to protecting the privacy and security of our customers’ personal data. This Privacy Policy explains how we collect, use, retain, and safeguard your information when you place orders with us, whether you reside in Basildon or the surrounding districts. Our practices comply with the General Data Protection Regulation (GDPR).
This policy applies to all customers placing orders with Flowers Basildon for collection or delivery within Basildon and surrounding districts.
What Personal Data We Collect
When you place an order or interact with Flowers Basildon, we may collect the following types of personal data as necessary to fulfil your order and provide our services:
- Identity Data: Full name, title.
- Contact Data: Address, delivery address, postcode, telephone number (where provided), and other relevant contact details.
- Order Details: Details of flowers and products purchased, order history, messages for card inscriptions.
- Payment Data: Payment method, payment status information (note: we do not store full card details; these are handled securely by our payment processors).
- Communication Data: Correspondence with us regarding your orders or queries.
We do not knowingly collect data from individuals under the age of 16.
Lawful Basis for Processing Personal Data
We only process your personal data when we have a valid legal reason ("lawful basis") to do so, as established by GDPR:
- Contractual Necessity: To process and deliver your orders, deal with payments, provide customer support, and administer your customer relationship with us.
- Legal Obligation: To comply with applicable UK laws relating to record keeping, taxation, and consumer protection.
- Legitimate Interests: To enhance our services, ensure order accuracy, manage potential complaints, prevent fraud, and improve our products and services. Where we rely on legitimate interests, we ensure these interests do not override your rights and freedoms.
How We Use Your Data
Flowers Basildon uses your information to:
- Process orders and deliver products to your preferred address
- Contact you regarding your order, including confirmation, delivery updates, or problems with your order
- Respond to queries, complaints, or requests
- Keep proper business records for auditing and reporting requirements
- Monitor and improve our business operations, products, and services
Data Retention: How Long We Keep Your Data
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Generally, we will:
- Retain order-related data for up to 7 years to comply with tax and accounting regulations
- Delete communication records that are not required for legal or business purposes within 2 years
- Retain minimal customer data if required to manage ongoing customer service issues
After these periods, your data will be securely deleted or anonymised.
Who Processes Your Data – Third-Party Processors
To provide our services, Flowers Basildon may share certain necessary information with trusted third-party service providers (“processors”). These third parties may include:
- Payment Service Providers: To securely process your payments. We only share necessary transaction data, and these providers do not receive full card details from us.
- Delivery Partners: Couriers and drivers will have access to your delivery address and contact name to complete your order.
- IT and Systems Providers: Systems that help us manage orders, emails, and customer records may temporarily process your data to ensure smooth business operations.
- Professional Advisors: Accountants and legal advisers may access data as needed for regulatory compliance.
All third-party processors are required to handle your data securely, in line with GDPR, and may only use it to provide the specified service.
How We Secure Your Data
We take the security of your data seriously. Flowers Basildon uses appropriate administrative, physical, and technical measures to protect your personal data from unlawful access, loss, alteration, or disclosure. Access is restricted to authorised staff and essential third parties, with regular security reviews and data handling protocols in place.
Your Data Protection Rights
Under GDPR, you have several rights regarding your personal data:
- Right to Access: You can request a copy of your personal information we hold.
- Right to Rectification: You can ask us to correct any inaccurate or incomplete information.
- Right to Erasure: In certain circumstances, you can ask us to delete your personal data.
- Right to Restrict Processing: You may request that we limit the way we use your personal data.
- Right to Data Portability: You can request a copy of your personal data in a structured, commonly-used electronic format.
- Right to Object: In specific cases, you can object to how we use your personal data, especially where processing relies on our legitimate interests.
To exercise any of these rights, please contact Flowers Basildon using the methods provided when placing your order or within our shop premises. We will respond to your request as soon as possible, and always within the timelines stipulated by UK law.
Policy Updates and Contact
We may occasionally update this Privacy Policy to reflect changes in law or business practice. The latest version will be available at the point of order or upon request. We encourage customers to review it periodically.
If you have concerns about our privacy practices, let us know so we can assist you. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you are unsatisfied with our response.
Conclusion
Flowers Basildon values your trust and takes our GDPR obligations seriously. We strive to ensure your personal data is processed transparently, securely, and with respect for your rights. Thank you for choosing Flowers Basildon and for reviewing our privacy practices.
